Exciting prizes to be won!


As the Dragon year arrives in 2012, 313 Somerset has launched a promotion to celebration Lunar New Year with the shoppers!

If you ever see this mannequin holding a jewel in her hands in 313 Somerset Atrium, be sure to take a picture of her:

This is an interactive installation called the Fashion Dragon. There’s loads of hidden jewel around her that contains mobile vouchers for exclusive promotions and prizes worth up to $200,000! To take part in the promotion, simply:

1. Download the “313 iDragon” app from the App Store
(It’s free!)

2. Use the app to capture the mannequin

The app uses augmented reality technology to let shoppers find and capture 3-D jewels. Each jewel contains a mobile voucher which you can use in participating outlets.

On your mobile phone screen, the hidden jewels will look like this:

3. Store the jewel in the app for later usage
or release immediately for other shoppers to capture.
The captured jewel can be presented to respective retailer to redeem!

*Note: You can only store maximum of 3 jewels per day

Participated outlets for this promotion are:
B*dazzle, ESPRIT, Absolute Thai, Glitter Glam, Limited Edt Vault, Goal@313, Gongcha, Haikara-Ya, Goldheart Jewel Atria, Lee Hwa Diamond Gallery, Maggie Moo’s, Marché®, Owell Bodycare, Plush Nails & Waxing, Precious Thots, Shunji Matsuo Hair Salon @ 313, Tarafuku Japanese Buffet Restaurant, THEFACESHOP, The Handburger, Tianpo Jewellery, Toast Box, Salon VIM by Chez Vous

The promotion will end on 6 February 2011! Good luck!


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