As the Dragon year arrives in 2012, 313 Somerset has launched a promotion to celebration Lunar New Year with the shoppers!
If you ever see this mannequin holding a jewel in her hands in 313 Somerset Atrium, be sure to take a picture of her:
This is an interactive installation called the Fashion Dragon. There’s loads of hidden jewel around her that contains mobile vouchers for exclusive promotions and prizes worth up to $200,000! To take part in the promotion, simply:
1. Download the “313 iDragon” app from the App Store
2. Use the app to capture the mannequin
The app uses augmented reality technology to let shoppers find and capture 3-D jewels. Each jewel contains a mobile voucher which you can use in participating outlets.
On your mobile phone screen, the hidden jewels will look like this:
3. Store the jewel in the app for later usage
or release immediately for other shoppers to capture.
The captured jewel can be presented to respective retailer to redeem!
*Note: You can only store maximum of 3 jewels per day
Participated outlets for this promotion are:
B*dazzle, ESPRIT, Absolute Thai, Glitter Glam, Limited Edt Vault, Goal@313, Gongcha, Haikara-Ya, Goldheart Jewel Atria, Lee Hwa Diamond Gallery, Maggie Moo’s, Marché®, Owell Bodycare, Plush Nails & Waxing, Precious Thots, Shunji Matsuo Hair Salon @ 313, Tarafuku Japanese Buffet Restaurant, THEFACESHOP, The Handburger, Tianpo Jewellery, Toast Box, Salon VIM by Chez Vous
The promotion will end on 6 February 2011! Good luck!