New York Maybelline Lashionista Launch

I’m probably the latest blogger to cover about this event because it happened about a month ago! My apologises for it as school just started and I’m trying to adjust into uni life.

As the title suggests, the event was the launch of Maybelline’s new Lashionista mascara which was held at Zouk club.

The even had a successful turnout. It was lucky that us bloggers had a corner to our own so we could capture the fashion show up close!

987FM’s Deejay Rozz was the emcee for the day!

There were lots of activities that day, such as flea markets, makeover and sale booth selling Maybelline’s new Lashionista mascara!

The highlight for the day would be the fashion show, showcasing clothes from famous blogshop boutiques such as Holly Hoque, VainGloriusYou, Tinsel Rack, Closet Lover and Catwalk Close!

Legs that go on forever and ever…

There was also a segment where famous makeup artist Daren Yeow and Youtube Makeup Tutorial Sensation cum Extraordinaire Golden Tan (acted by Michelle Chong) gives a live demonstration on achieving a natural looking day look and night look using Maybelline’s products.

Other than the Lashionista mascara which is in stores NOW (yes, September marks the month of the actual launch of the mascara in the market), Daren also used their new Hyper Cosmos eyeshadow palette and Hyper Glossy liquid liner.

Golden Tan even has a website and youtube tutorial which you can view it here:

There was also dance segments inserted during the fashion show:

And finally, I’m ending with selca of us at the event:

Btw, you can get Lashionista mascara in stores now. I’ll post my review on it soon when I get down to using it. 🙂

*This is an invited only event.


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